Social Media Strategy & Content Managemant
Oregon State University Foundation, Spring 2025
Tools Used: BrandWatch, Illustrator, Premiere Pro, Instagram, Asana, Basecamp
Team
Designer: Ann Todd, Student Social Media Worker: Claire Delacourt, collaborators: URM & OSU Experience
Project Overview and Success
Strategy and content coordination for the OSU Foundation. Partnering with internal teams and student creators, a multi-platform campaign was developed that amplified awareness, drove engagement, and contributed to a record-breaking fundraising day.
The campaign generated over 180,000 views across social platforms, with Instagram posts reaching up to 97% non-followers and LinkedIn driving over 1,500 link clicks. Our collective digital efforts helped inspire 11,030 individual gifts and raise an incredible $3,420,440 in just one day—benefiting more than 100 programs, causes, and student-led initiatives across the university.
Strategy Highlights
Developed a phased rollout plan to build awareness and urgency over two weeks
Aligned with OSU’s brand voice and tone, while tailoring content for Instagram, LinkedIn, and Facebook
Empowered student workers to generate authentic and engaging posts
Prioritized Instagram and LinkedIn for high-impact storytelling and fundraising conversion
Post Highlights
Role
Leading social media strategy and management of all incoming content for Dam Proud Day 2025. Working closely with the Student Experience and University Relations and Marketing teams, I:
Built a collaborative content calendar with internal teams and student contributors
Identified high-impact dates and moments for engagement
Reviewed and approved creative assets for alignment and quality
Ensured multi-platform coverage before, during, and after the event
Monitored performance and adjusted the strategy in real time